Customer relationship management is a concept that is a successful business strategy in today’s market.  It is a strategic process that will help companies better understand their customers’ needs and how those needs can be met whilst enhancing that company’s bottom line at the same time.

2. What is the difference between Hosted and On premise CRM

 Hosted CRM simply means that anything stored in your CRM system is outsourced to our renowned partners 7global, our ASP (application service provider).   This means that for all the data within your CRM system is securely locked and backed up; and all you need is an Internet connection to access the application. This translates to tremendous cost savings on both hardware and IT personnel to maintain the systems.  This method of obtaining SplashCRM would primarily be aimed at the smaller scaled SMEs with around 20+ users.

• Hosted applications are charged on a per user  per month basis

On premise CRM is aimed at the larger enterprises with around 40-60 users; this package allows your company to have the CRM software in a tangible way.  It will installed be on your premises so you will require the infrastructure to support it.  On-premise CRM, also known as ‘licensed’, ‘on-site’, or ‘in-house’ CRM, is a customer relationship management application that is housed at a client’s location on their internal servers and managed by its own employees. Although generally, internal IT personnel are made responsible for maintaining all hardware and software components Splash Solutions provide support and all services needed to get your company’s CRM up and running the way you want it to.

• On premise system here will be a larger one off payment (also depending on user amount); also with the monthly payments for the amount of emails they want.

3. What is the purpose of CRM

The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behaviour of customers and the value of those customers. With SplashCRM software, a business can increase its revenues by:

• providing services and products that are exactly what your customers want
• offering better customer service
• cross selling products more effectively
• helping sales staff close deals faster
• retaining existing customers and discovering new ones

4. How long does it take to get CRM

 For the hosted CRM software, the actual “out-of-the-box” product takes around 48 hours to install; and approximately another three days for a relatively high level of customisation.  The on-premise package takes longer and will depend on your company’s specific requirements. Implementations can range from a matter of days to a number of months.

 To find out more, and discuss the type of project you would require, please call 0113 2512083/08458385920

5. How much will it all cost

 It depends on the CRM package that you opt for, and it also depends on the amount of CRM users you want on your system.

6. How do we make CRM work for us

 The most important task your company should consider before opting for CRM software is a business strategy and objectives.  You need to work out what you want from your SplashCRM, we can help you with this. Splash Solutions also offer a consultation period, which we call environmental analysis, in which we assess what exactly you need your SplashCRM package to do for you. 

It is not just the software that makes all the difference to your company; it is the user adoption to the system.  That is why, at Splash Solutions, we provide CRM your way; we provide you with all the training and support that you need to make sure that your SplashCRM works for you.

7. Do I need a server

 No, if you do not have a server; you should opt for the hosted SplashCRM package.  Our partners 7global provide a server for you to access your CRM software from.

8. Do I need to use Outlook

 No, you can choose whether to access SplashCRM from a web-based domain or from within Outlook.

9. Can I access SplashCRM on my mobile

 Microsoft Dynamics V4 CRM can be accessed on the majority of handheld devices and mobile phones.  Please contact us to discuss your mobile phone features and we can let you know what you’ll be able to access whilst being mobile.

10. Can you train us on site

Of course, if you contact us; or request for us to contact you, we can arrange a convenient day and time to come onsite and provide you with any training and support that you may need. All our training is tailored to meet the clients’ specific processes and system configuration. Alternatively, for new starters and those looking for a refresher on CRM, we offer a full schedule of bespoke course.  Please contact us to find out more or to request our latest training schedules and agendas.

11. Will SplashCRM work with our account program

 At SplashCRM we have developed an Audit add on to cater for the financial and accountancy needs of companies.  Our team can integrate all your data so that your CRM system can be streamlined with your other programs.

12. How do I ensure I choose the right Splash package

 This is where our partners Enki Solutions can help.  Enki are a third party management consultancy who can advise your company about which SplashCRM package, and add ons are suitable, and are best for your company.

13. How long is a contract

 A contract for our hosted package is usually 12-18 months, however we are happy to discuss terms that suit you.  For our email marketing tool, there is an ongoing payment, and to opt out, we will need a years notice.

 14. What department in my organisation should be responsible for the CRM software

 The idea of CRM is that it integrates data from all corners of a company, therefore no single department should have the sole responsibility to monitor the CRM software.  CRM promotes a relationship where all parties are involved, this should continue in the organisational nature and culture of your company.

15. Will I see a return on my investment

 Most definitely! SplashCRM will be installed and integrated properly into your company so that you can make the most from it.  Over time, your company will gain a return on its investment in these main areas:

• Revenue enhancement
• Margin enhancement
• Cost reductions

(Please see “CRM ROI” in “About CRM” for further information)

16. How do I know if I need CRM

Essentially any company operating a consumer centric approach to business is in need of a way of viewing all their customers’ data, as well as their business activity information to be able to make their business run more smoothly, so as well as reducing operating costs in the long run, your customers have a more than satisfied experience with your company.  Satisfied customers lead to loyalty and trust being built, and it has never been so important to be able to understand the value of the relationships you have with your customers.

The system needed to allow your company to know what’s going on does not necessarily equate to CRM software; but if:

• Without your customers you would not exist
• You want to cut company costs, such as telephone bill expenditure, or fixing customer problems
• You want to be able to access all company data (on your request)
• You want to gain a truly 360ᵒ insight into business activity, efficiency and customer satisfaction

And; if you want to be able to identify market trends before your competitors

Then Splash Solutions can help you. Please contact us on 0113 2512083 / 084583820, or fill in the “contact us” form on our website.