Features and Benefits
With an effective CRM solution, your business can;
Improve Sales:
- Web, Outlook and Offline CRM clients give your sales team access to customer data wherever and whenever they need it.
- Better identify and qualify sales leads and opportunities.
- Implement centralised, co-ordinated sales processes and strategies.
- Provide a 360-degree view of the customer including sales and service histories, allowing your team to be better prepared for those important sales meetings.
Improve Marketing:
- Better segmentation and focus of marketing efforts based upon reliable, comprehensive customer and campaign data; e.g. this can lead to more efficient product development
- Analysis of email click-throughs and customer enquiries allows smarter campaigns and customised marketing processes.
- Comprehensive analysis and reporting tools give a true understanding of your marketing costs and effectiveness.
- Superior Market Intelligence leading to better forecasts and financial management
Improve Customer Service:
- Deliver quick and accurate resolutions to issues and therefore increase customer satisfaction and strengthen brand equity
- Monitor and manage actual response times against agreed service levels and use automatic escalation to ensure they are met
- Effective central management of personnel and resources.
- Automatically gain customer feedback and associate it with a customer service case, product or individual
Improve IT Management:
- Manage access to your customer information with powerful controls to restrict downloading and copying, ensuring users can only see the data that they need to.
- Easily track emails, phone calls and other contact giving a full audit trail of all correspondence with customers.
- Secure data centre hosting protects against unauthorised access to your valuable data and daily backups provide peace of mind.